​​Lee Jeffery.
​Creative Design Specialist for Themed Entertainment.

Operating as a project-based creative within the leisure, entertainment and event industry, I specialise in stepping into complex briefs, collaborating directly with brands and leading creative agencies.

​My work focuses on generating new ideas, IPs, concepts and creative visions. As a storyteller who defines the overarching creative direction, I capture the imagination of your audience from the very first spark.

Whether conceptualising narratives for theme park attractions, world-building or crafting detailed products, my mission remains clear: to transform ideas into reality and deliver experiences that captivate and leave lasting memories.

​I set your project in motion from day zero.

​​Experience-First Ethos:
​​Most people start with a technical blueprint. ​I start with a feeling…

My process begins entirely with the audience - imagining how they will feel, react and connect with a concept.

This philosophy and methodology is built on reverse-engineering those precise emotions and experiences through the creative process to achieve impactful results. Combined with creative problem-solving, this approach enables me to push beyond conventional boundaries to deliver projects that are innovative, memorable and commercially successful.

The Science Bit:
Step 1 - ⚲ The Challenge:
Dissecting the brief to uncover the core commercial, narrative, emotional and experiential goals.
​
Step 2 - ✎ The Concept / Storyline: 
Generating the distinctive big idea, establishing a solid foundation and drafting the initial creative and visual direction.

Step 3 - ✴︎ The Experience:
​Transforming the concept into reality, defining exactly how the final asset is experienced and remembered.
​

Featured Brand Experience:
I have delivered projects for global brands, businesses, charities and major licensed properties through a mix of direct partnerships, past in-house roles and creative agency collaborations to support their clients.​

What I Bring to the Table:
• Creative Direction 
• Visionary Problem-Solving 
• Blue-Sky Ideation & Concept Development 
• Immersive Storytelling 
• Themed Attraction Design 
• World-Building 
• Guest-Centric Experience & Mapping 
• IP Integration & Brand Narrative 
• Interactive & Experiential Environments 
• Event & Entertainment Design 
• Research & Trend Analysis 
​• Multidisciplinary Design (Graphic, Product, Print & Digital) 

Projects:
Here you can explore a mix of past live projects, collaborations and personal concepts.

​​​Select to view in full.

The Creative Lab

Product & Packaging

Themed Attraction Concept

Narrative-Led F&B

Interactive Attraction

Narrative Bridging

Entertainment Design

Attraction Concept Artwork

Experiential Products

Theatrical Set Design

Scare Attraction

Brand Identity

"Thank you so much for the work on this project. We were all THRILLED with the work you did, as were Ferrari World!"

​​​Ben - Director: ​
​The Business Creative​

​"This looks brilliant, beyond impressed with the outcome! Thanks for turning this around so quickly."

​​​Lydia - Marketing Director: 
​Thorpe Park