Lee Jeffery - Creative Design Specialist
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​INTERACTIVE ACTIVITY BOOKLETS​ 

PROJECT:
Experiential Products

CREATIVE:
  • Concept to final product
  • UX design
  • Graphic design & illustration for print
  • Application of brand guidelines
  • Guest experience​​ design
​
ABOUT:
The creative task for this project was to design fun and engaging activity booklets to be completed by younger guests during their visit to a world-class theme park.

The booklets were created as an additional experience that can be taken home as a memory of their day. 

The creative drive behind the project was to immerse each guest in their own fun, colourful and interactive experience.

​The result is a balanced combination of on-trend illustrative content, activities, games, puzzles, quizzes and characters.

​Each booklet also inputs the branding and style of each theme park.
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Picture
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