PROJECT: Experiential Products ABOUT: The creative task for this project was to design fun & engaging activity booklets to be completed by younger guests during their visit to a world class theme park.
The booklets were created as an additional experience that can be taken home as a memory of their day.
The creative drive behind the project is to immerse each guest in their own fun, colourful & interactive experience.
The result is a balanced combination of on-trend illustrative content, activities, games, puzzles, quizzes & characters.
Each booklet also inputs the branding & style of each theme park.
CREATIVE:
Concept to final product
Research & development
Illustration & graphic design
Brand guideline application
Guest experience
Design for print
CLIENT: The Business Creative: Ferrari World, THORPE PARK Resort
