INTERACTIVE ACTIVITY BOOKLETS
Concept to final product
Graphic design & illustration for print
Application of brand guidelines
Guest experience design
The creative task for this project was to design fun and engaging activity booklets to be completed by younger guests during their visit to a world-class theme park.
The booklets were created as an additional experience that can be taken home as a memory of their day.
The creative drive behind the project was to immerse each guest in their own fun, colourful and interactive experience.
The result is a balanced combination of on-trend illustrative content, activities, games, puzzles, quizzes and characters.
Each booklet also inputs the branding and style of each theme park.
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All content and artwork © Lee Jeffery.