ABOUT: The creative task for this project was to design fun & engaging activity booklets to be completed by younger guests during their visit to a world class theme park.
The booklets were created as an additional experience that can be taken home as a memory of their day.
The creative drive behind the project was to immerse the guest in a fun, colourful & interactive environment, while taking onboard current trends.
The result is a balanced combination of illustrative content, activities, games, puzzles, quizzes & characters. Each booklet also inputs the branding & style of each theme park.
Creative:
Concept to final product
Research & development
Illustration & graphic design
Brand application
Guest experience
Design for print
CLIENT: The Business Creative: Ferrari World, THORPE PARK Resort
