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Lee Jeffery - Creative Design Specialist
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​INTERACTIVE ACTIVITY BOOKLETS​ 

PROJECT:
Experiential Products

CREATIVE:
  • Concept to final product
  • Research & development
  • Illustration & graphic design
  • Brand guideline application
  • Guest experience
  • Design for print
​
ABOUT:
The creative task for this project was to design fun & engaging activity booklets to be completed by younger guests during their visit to a world-class theme park.

The booklets were created as an additional experience that can be taken home as a memory of their day. 

The creative drive behind the project is to immerse each guest in their own fun, colourful & interactive experience.

​The result is a balanced combination of on-trend illustrative content, activities, games, puzzles, quizzes & characters.

​Each booklet also inputs the branding & style of each theme park.

​CLIENT:
Picture
​
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