Hi, I'm Lee!
A creative freelancer based in Brighton, UK. Welcome to my world…

​For 20 years, I’ve had the privilege of bringing creative visions to life for leading international brands in the entertainment, event, and leisure industries.

​Here, you can explore past projects I've collaborated on, along with a number of personal projects too.

What I Bring to the Table:
• Creative Direction
• Innovative Ideation & Conceptualisation
​​• Research & Trend Analysis
• Themed Attractions
• Immersive Storytelling
• Guest Experience Design
• Interactive & Experiential Environments
• Event & Entertainment Design
• Product Design
​• Graphic Design for Print & Digital

Outside of my creative bubble, you’ll likely find me at a theme park or gallivanting around the globe on an adventure, gathering real time inspiration for projects.

Fancy collaborating? [email protected]

My Ethos:
My approach to any project always begins with the audience - imagining how they will feel, react and connect with a concept. I then reverse-engineer through the creative process to achieve those results. My ‘experience-first’ ethos enables me to push beyond conventional creative boundaries, delivering projects that are innovative, memorable and commercially successful.
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Whether I’m conceptualising ideas and narratives for theme park attractions, crafting extraordinary immersive environments or leading cross-functional teams toward a common vision, my mission remains clear: to transform ideas into reality and deliver unforgettable experiences that captivate and leave a lasting memories.

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Portfolio:

Personal Projects

Entertainment Design

Product & Packaging

Scare Experience

Interactive Attraction

Creative Direction

Experiential Products

Brand Identity

Attraction Concept Artwork

Creative Ideation

Themed Attraction Concept

Set Design

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Clients & Projects:
​I have previously worked on creative projects for the following businesses, brands and charities

All trademarks and logos are the property of their respective owners.

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"Thank you so much for the work on this project. We were all THRILLED with the work you did, as were Ferrari World!"
​Ben - Director: ​
​The Business Creative
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​"This looks brilliant, BEYOND IMPRESSED with the outcome! Thanks for turning this around so quickly."
​Lydia - Marketing Director: 
​Thorpe Park Resort​
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