ABOUT: 'The Business Creative' are pioneers in the immersive and experiential design industry.
In 2019, I was presented with the goal of transforming their existing identity into a new, bolder brand that conveys the emotions their products evoke. The business wanted to use a specific colour palette and visual tone to reflect their work. Using this brief, I developed the following brand based on their key message:
Moments + Emotions = Memories
The solution: Powerful, monochromatic graphics that unify bold ‘flash’-style typography with a vibrant colour scheme to creatively capture the passion and emotion behind their products.
