ABOUT: 'The Business Creative' are pioneers within the immersive and experiential design industry.
The goal of transforming their existing identity into a new, bolder brand that convey the emotions their products evoke was presented to me.
Moments + Emotions = Memories The solution: Powerful, monochromatic graphics that unified 'flash' style typography with a vibrant colour scheme to creatively capture the passion and emotion of their products.
