Working with 'The Business Creative' to develop & refresh their 'Sky Zone' interactive play areas at Birmingham Airport with the introduction of 'Augmented Reality.'
Augmented reality is an interactive experience of a real-world environment enhanced by computer-generated perceptual information.
This is achieved by designing 'Zap graphics' which are located within the 'Sky Zone' areas at the airport.
Once a 'Zap graphic' is scanned on a smart device, multiple sensory environments within the device are activated including: Audio & visual effects, games, animated fun facts & quizzes.
Other design assets include equipment decals & fully themed window backdrop.
'Zap with Zoom' brand design
App user experience & map
Augmented reality design
Animated 'Fun Facts'
Equipment graphics & signage
The Business Creative:
© Lee Jeffery & Simplee co