Lee Jeffery - Creative Design Specialist
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​SKY ZONE 

PROJECT:
Interactive Environment

CREATIVE:
  • 'Zap with Zoom' brand design
  • App UX & UI design
  • Animation
  • Equipment graphics & signage
  • Themed space & environment design

ABOUT:
Working with 'The Business Creative' to develop and refresh their 'Sky Zone' interactive play areas at Birmingham Airport with the introduction of 'Augmented Reality.'

​Augmented reality is an interactive experience of a real-world environment enhanced by computer-generated perceptual information. 

​This is achieved by designing 'Zap graphics' which are located within the 'Sky Zone' areas at the airport.

​Once a 'Zap graphic' is scanned on a smart device, multiple sensory environments within the device are activated including audio and visual effects, games, animated fun facts and quizzes.

Additional assets included a themed immersive environment, signage and equipment branding.
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Picture

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