ABOUT: Working with 'The Business Creative' to develop and refresh their 'Sky Zone' interactive play areas at Birmingham Airport with the introduction of 'Augmented Reality.'
Augmented reality is an interactive experience of a real-world environment enhanced by computer-generated perceptual information.
This is achieved by designing 'Zap graphics' which are located within the 'Sky Zone' areas at the airport.
Once a 'Zap graphic' is scanned on a smart device, multiple sensory environments within the device are activated including audio and visual effects, games, animated fun facts and quizzes.
Additional assets included a themed immersive environment, signage and equipment branding.
