ABOUT: Working with The Business Creative to develop & refresh their 'Sky Zone' interactive play areas at Birmingham Airport with the introduction of 'Augmented Reality.'
Augmented reality is an interactive experience of a real-world environment enhanced by computer-generated perceptual information.
This is achieved by designing 'Zap graphics' which are located within the 'Sky Zone' areas at the airport. Once scanned on a smart device, multiple sensory environments within the device are activated including: Audio & visual effects, games, animated fun facts and quizzes.
Other design assets include equipment decals & fully themed window backdrop.
'Zap with Zoom' brand design
App user experience & map
Augmented reality design
Animated 'Fun Facts'
CLIENT: The Business Creative: Birmingham Airport