ABOUT: Working with The Business Creative to concept and design a 'LIVE, immersive scare attraction'. The attraction was proposed to: Hub Zero - Dubai in early 2019, a location specialising in interactive gaming experiences incomparable to any other.
Taking on board the theme of Hub Zero and their current attractions, the idea for 'Game Over' was born. Combining a unique storyline with with a multi-route scare maze offered a 're-ridable' selling point for guests to experience over and over.
Attraction Storyline: A revolutionary gaming facility known as: 'F.E.A.R' are offering willing participants the opportunity to 'test' a new prototype video game experience. Participants will be 'loaded' as players into a game known as FEAR_FULL_013.
During the experiment, the prototype game begins to glitch. A system virus within the games code causes it to deteriorate into total mayhem as it begins to delete itself.
Players loaded within the game are faced with various states of visual confusion, fusing virtual and actual reality.
They must now find a way to 'EXIT THE GAME' before permanent deletion and wiped from actual existence.