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Lee Jeffery - Creative Design Specialist
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GAME OVER

PROJECT:
Themed Attraction Concept

CREATIVE:
  • Attraction theme & storyline
  • Creative mood boards
  • Initial attraction route
  • Branding
  • Advertising material
  • Themeing concepts

ABOUT:
Working with The Business Creative to concept & design a 'LIVE, immersive scare attraction'.
​
The attraction was proposed to: 'Hub Zero' - Dubai in early 2019. 'Hub Zero' is a place for interactive gaming experiences incomparable to any other. These include driving simulators, retro arcades, karaoke rooms & an interactive climbing wall.

Taking on board the theme of 'Hub Zero' & their current attractions, the idea for 'Game Over' was born. Rather than step toward the theme of a traditional scare attraction, I took an approach to create a modern concept & storyline to fit within the current gaming environments. This storyline then combined with a theatrical set, actors, multi-route maze, jump scares & visual effects. The multi-route maze offers a re-ridable selling point for guests to experience.

Storyline:
A revolutionary gaming establishment known as: 'F.E.A.R' are offering willing participants the opportunity to 'test' a new prototype video game experience.

​Participants will be 'loaded' as players into a game known as FEAR_FULL_013.

During the experiment, the prototype game's begins to 'glitch' & is plunged into chaos. A system virus within the games code causes it to crash and it begins to delete itself.

​Players within the game become faced with various states of visual confusion, fusing virtual & actual reality.

Players must now find a way to 'EXIT GAME' before permanent deletion & wiped from actual existence.

'Face up to F.E.A.R or it's Game Over...'
​
CLIENT:
Picture

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