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The Challenge:
How do you create a vibrant, high-energy theatrical environment for ‘The Doodles’ show at the Alton Towers Hotel?
Brought to life by the talented team at Merlin Magic Making (Studio North), the objective was to ensure the physical environment acted as a functional character within the show, supporting the plot and engaging a young audience through bold, sensory-heavy design.
The Concept:
My creative approach centred on a ‘hand-drawn’ aesthetic where a 2D doodled / sketchbook world was brought into 3D space. I crafted the visual concepts to align perfectly with the show’s characters, utilising a high-contrast colour scheme specifically engineered to engage younger guests. To enhance the show’s dynamic, I integrated multiple interactive zones for puppet appearances, ensuring the set functioned as a multi-layered play space rather than a static backdrop.
The Experience:
The result created an immersive ‘WOW’ moment that extended the storytelling beyond the stage and into the hearts of hotel guests. This project proved that through strategic environmental design, we can turn a performance space into a memorable, immersive experience. By synchronising the set’s visual DNA with the show’s energy, we provided families with a tangible piece of the narrative that resonates long after the final curtain.
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How do you create a vibrant, high-energy theatrical environment for ‘The Doodles’ show at the Alton Towers Hotel?
Brought to life by the talented team at Merlin Magic Making (Studio North), the objective was to ensure the physical environment acted as a functional character within the show, supporting the plot and engaging a young audience through bold, sensory-heavy design.
The Concept:
My creative approach centred on a ‘hand-drawn’ aesthetic where a 2D doodled / sketchbook world was brought into 3D space. I crafted the visual concepts to align perfectly with the show’s characters, utilising a high-contrast colour scheme specifically engineered to engage younger guests. To enhance the show’s dynamic, I integrated multiple interactive zones for puppet appearances, ensuring the set functioned as a multi-layered play space rather than a static backdrop.
The Experience:
The result created an immersive ‘WOW’ moment that extended the storytelling beyond the stage and into the hearts of hotel guests. This project proved that through strategic environmental design, we can turn a performance space into a memorable, immersive experience. By synchronising the set’s visual DNA with the show’s energy, we provided families with a tangible piece of the narrative that resonates long after the final curtain.
< Back