Lee Jeffery - Creative Design Specialist
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​outbreak

PROJECT:
Themed Attraction

CREATIVE:
  • Attraction storyline & theme
  • Branding & identity
  • Art direction
  • Marketing & advertising material
  • Teaser adverts
  • Website graphics
  • Signage & theming 
  • Themed Audio
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ABOUT:
Outbreak is an intense, immersive scare attraction set within a secret location near Brighton.

This 2 hour, heart-pounding experience features LIVE actors & pushes boundaries with theatrical sets, special effects, jump scares & physical challenges.

Stepping away from a traditional scare attraction route, a diverse storyline was established to include a secret, unexpected plot twist during their experience. 

The attraction storyline & marketing was sold around a rare tour of 'Viral Life Science' - a secret government facility developing a product known as 'NX-14'.

The plot twist... during their visit to the facility, guests are unwittingly exposed to 'NX-14' & become 'test subjects' with only 1 hour to find the antidote. Within this hour, guests find themselves not alone... past 'test subjects' begin to take over the facility & your mission is now a living nightmare!

The plot twist worked perfectly in changing the dynamic of the attraction. Guests would move from observing the storyline unfold in-front of them, to each individual become part of it. The intention was to take them out of their comfort zones & immerse them into an unexpected & unique experience.

'Have you got the NERVE?'
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+44 7854 591 302   |   contact@leejeffery.com   |   ​www.LeeJeffery.com ​
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