Lee Jeffery - Creative Design Specialist
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​outbreak

PROJECT:
Themed Attraction

CREATIVE:
  • Attraction storyline & theme
  • Branding & identity
  • Art direction
  • Marketing & advertising material
  • Teaser adverts
  • Website graphics
  • Signage & theming 
  • Themed Audio
​
ABOUT:
Outbreak is an intense, immersive scare attraction set within a secret location near Brighton.

This 2 hour, heart-pounding experience features LIVE actors and pushes boundaries with theatrical sets, special effects, jump scares and physical challenges.

Stepping away from a traditional scare attraction route, a diverse storyline was established to include a secret, unexpected plot twist during their experience. 

The attraction storyline and marketing was sold around a rare tour of 'Viral Life Science' - a secret government facility developing a product known as 'NX-14'.

The plot twist... during their visit to the facility, guests are unwittingly exposed to 'NX-14' and become 'test subjects' with only 1 hour to find the antidote. Within this hour, guests find themselves not alone... past 'test subjects' begin to take over the facility. Your mission is now a living nightmare!

The plot twist worked perfectly in changing the dynamic of the attraction. Guests would move from observing the storyline unfold in-front of them, to each individual become part of it. The intention was to take them out of their comfort zones and immerse them into an unexpected and unique experience.

'Have you got the NERVE?'
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