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The Challenge:
How do you deepen a guest's connection to a theme park while they are on-site and keep it alive once they leave? Working with The Business Creative, the objective was to develop experiential products for world-class destinations: Ferrari World Abu Dhabi and Thorpe Park. We aimed to create a seamless brand journey that turned mandatory wait times into moments of ‘magic’, bridging the gap between the physical visit and the guest's home.
The Concept:
My creative approach was to move beyond traditional activity books and treating print as a portable ‘Gamified UX’. I architected a series of fully-themed interactive booklets, navigating strict brand guidelines for global IPs like Angry Birds and Ferrari. Through custom illustrations and immersive puzzles, I translated the core narrative of the attractions into a tactile companion that kept younger guests immersed in the world, both during their visit and long after they left.
The Experience:
By bridging the gap between aesthetics and experience-driven design, these booklets transformed a ‘dead zone’ (the queue), into a prime opportunity for engagement. This project proved that immersive storytelling can extend a brand's narrative footprint into any environment, turning a fleeting park visit into a lasting, tangible keepsake for the guest.
Collaboration with The Business Creative for Ferrari World & Thorpe Park.
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How do you deepen a guest's connection to a theme park while they are on-site and keep it alive once they leave? Working with The Business Creative, the objective was to develop experiential products for world-class destinations: Ferrari World Abu Dhabi and Thorpe Park. We aimed to create a seamless brand journey that turned mandatory wait times into moments of ‘magic’, bridging the gap between the physical visit and the guest's home.
The Concept:
My creative approach was to move beyond traditional activity books and treating print as a portable ‘Gamified UX’. I architected a series of fully-themed interactive booklets, navigating strict brand guidelines for global IPs like Angry Birds and Ferrari. Through custom illustrations and immersive puzzles, I translated the core narrative of the attractions into a tactile companion that kept younger guests immersed in the world, both during their visit and long after they left.
The Experience:
By bridging the gap between aesthetics and experience-driven design, these booklets transformed a ‘dead zone’ (the queue), into a prime opportunity for engagement. This project proved that immersive storytelling can extend a brand's narrative footprint into any environment, turning a fleeting park visit into a lasting, tangible keepsake for the guest.
Collaboration with The Business Creative for Ferrari World & Thorpe Park.
< Back