About: The world is a bit too serious lately, so I built a trapdoor to 1997…
As Founder and Creative Director, I conceptualised No You Grow Up to fill a gap the world needs right now: pure, unapologetic ‘Feel Good Nostalgia!’ This wasn't just a passion project; it’s a strategic case study in building a brand ecosystem from zero. By leading with high-energy storytelling and a curated visual identity, I’ve transformed a love for 80s, 90s and early 00’s culture into a thriving community and physical brand!
The Brand & Shop: By blending a playful visual identity with tactile product design, the shop turns fleeting nostalgic memories into physical keepsakes. My role covers every strategic touchpoint - from prototyping ‘must-have’ products to refining the shop’s digital UX to ensure the fun starts before the package even arrives.
The Podcast & Socials: No You Grow Up extends beyond retail into a multi-sensory digital world. Through high-humour auditory storytelling and interactive social channels, it creates a ‘virtual hangout’ atmosphere. As Creative Director, my role is to keep the energy high and the 'Feel Good Nostalgia' consistent across every screen and speaker.
