ABOUT: 'The Business Creative' are one of the UK leaders in immersive & experiential creative design. I was approached with the task of taking their existing identity & develop it into a new, bolder brand which reflects their products & values.
'The Business Creative' wanted to express how their products leave you feeling after being experienced. The slogan: 'Moments, Emotions, Memories' was established & to be used throughout the new identity.
A range of brand concepts were pitched with the final creative as follows:
Bold monochrome images showing people with striking expressions of emotion, accompanied with diverse 'flash' style text & a simple, bright accompanying colour pallet.