THE BUSINESS CREATIVE
Brand identity, guidelines & assets
Colour pallets, tone of type & styling
Brand management & direction
Internal & external documents
'The Business Creative' are one of the UK leaders in immersive & experiential creative design.
I was approached with the task of taking their existing identity & develop it into a new, bolder brand which reflects their products & values.
'The Business Creative' wanted to express how their products leave you feeling after being experienced. The slogan: 'Moments, Emotions, Memories' was established & used throughout their new identity.
The solution: bold monochrome images of expression & emotion, accompanied with diverse 'flash' style text & a simple, bright accompanying colour pallet.
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