ABOUT: 'The Business Creative' are one of the UK leaders in immersive and experiential creative design.
I was approached with the task of taking their existing identity and develop it into a new, bolder brand which reflects their products and values.
'The Business Creative' wanted to express how their products leave you feeling after being experienced. The slogan: 'Moments, Emotions, Memories' was established and used throughout their new identity.
The solution: bold monochrome images of expression and emotion, accompanied with diverse 'flash' style text and a simple, bright accompanying colour pallet.
