Lee Jeffery - Creative Design Specialist
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THE BUSINESS CREATIVE

​​PROJECT:
Brand Design

CREATIVE:
  • Brand identity, guidelines & assets
  • Colour pallets, tone of type & styling
  • Brand management & direction
  • Website concept
  • Marketing material 
  • Internal & external documents

ABOUT:
'The Business Creative' are one of the UK leaders in immersive and experiential creative design.

​I was approached with the task of taking their existing identity and develop it into a new, bolder brand which reflects their products and values.

'The Business Creative' wanted to express how their products leave you feeling after being experienced. The slogan: 'Moments, Emotions, Memories' was established and used throughout their new identity. 

The solution: bold monochrome images of expression and emotion, accompanied with diverse 'flash' style text and a simple, bright accompanying colour pallet.
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​All content and artwork © Lee Jeffery.
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