ABOUT: The creative task for this project was to design double-fold activity booklets which will work as an addition for children throughout their visit to a world class theme park.
The booklet is something that can be completed at their own pace during the day, whilst waiting in queue lines & then take home as a souvenir.
The activity booklets are interactive, fun & colourful, whilst taking onboard current trends & infusing them into a double page booklet.
The result is a balanced combination of illustrative content, activities, games, puzzles, quizzes & characters. Each booklet nods towards the branding of each theme park.
THORPE PARK Resort's newest attraction at the time was 'Angry Birds Land'. The park wanted to base their booklet around this. 'Angry Birds' characters & brand guidelines where applied throughout the booklet design, along with original content & activities to create a unique, one-of-a kind souvenir. CLIENT: The Business Creative: Ferrari World, THORPE PARK Resort